What is Opportunity Management software? Many question ask this question. After reading this they all would be very familiar with the Opportunity management.
Let start with a sweet and professional story.
For the seller Point of view,
A company that design & develops a software, means that they have an opportunity to sell something. But this
opportunity does not materialize instantly. They need to manage it over a period of time. They need to
provide a way for the buyer to try out the product, help them with questions,
sometimes prepare a custom offer and stay in touch during the whole process to
see if there is anything else needed. This sales activity is called Opportunity
Management.
The
actions required during an Opportunity Management process are not that complicated.
Picking up the phone, preparing a demo, writing an offer. These are standard
for all sales people follow. But there are a few factors that can make
Opportunity Management quite complicated:
- Time: a sales
process for a intricate product like software can take days, weeks or even
months. It can be very tough to remember in month third the details of what was discussed in prior
month.
- Volume: one sales
process can be done, two, three as well. What about five, ten, fifty? Sales Reps
are asked by their organizations to open as many opportunities as
possible. But mixing all the sales processes makes it very hard to remember what was
due when, for whom.
This
is why Opportunity Management is a vital field within Customer Relationship
Management(CRM) with special tools that exist to help Sales Reps and their
managers with these processes.
A
good system will make Opportunity Management transparent and help out with the
follow-up of opportunities. This only works if the opportunities are actually
entered into the system, so it should also be really easy to work with.
Opportunity
Management is getting growing recognition as a key part of sales. And not only
for large enterprises every company need it to streamline all sales process. There
are plenty of small businesses who could benefit from solid opportunity management.
Even an electrician who receives calls for offers could track them and follow
up (usually not done).
As
organizations learn to better track opportunities, they are closing more of
them and reducing stress for Sales Reps. And this is beneficial for everyone,
including the customers who get the attention and follow-up they expect.
Have
any questions or comments about Opportunity Management, sales Management or any
related issue? Feel free to get in touch with us!